Digital marketing known as an umbrella term for all of your online marketing of products or services using online internet medium like mobile phones, display advertising which differs from traditional marketing.

                     Advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. While this term covers a wide range of marketing activities, Digital marketing, the promotion of products or brands via one or more forms of electronic media, differs from traditional marketing in that it uses channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time. Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions. The ability to track a customer's journey beginning at the first click allows you to test and optimize your website for conversion on an ongoing basis. Analytics from digital marketing, you can track a potential customer's actions, decisions and preferences, so you have true insight into your audience's behavior.

The marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media.Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet. It includes mobile phones (both SMS and MMS), social media marketing, display advertising, search engine marketing, and any other form of digital media.

                      Use content to connect to consumers online,70 % of marketers think branded content is more effective, and 65% say it is superior to direct mail and PR. Because digital marketing provides real, timely data, you can observe and adapt to trends and the actions that real people are taking. Increasing your digital outreach is a more predictable way of increasing your revenue than traditional marketing methods. Having a having power and influence over others online presence that is optimized for smartphone and tablet users can influence buying behavior.

             The promotion of products or brands via one or more forms of electronic media. For example, advertising mediums that might be used as part of the digital marketing strategy of a business could include promotional efforts made via the Internet, social media, mobile phones and electronic billboards, as well as via digital and television and radio channels.