What should we do and why to grow your business?

The iDIGITALS strategy team answers this question through consumer insights, ecosystem planning and reframing problems to enable businesses to think, act and communicate more effectively in an always-on, connected world. To deliver on this promise, our team is a deliberately eclectic mix of management consultants, brand strategists, communication planners, service design experts, search and social strategists and competitor consultants.

Expertise

Consumer Segmentation

Consumer Journey Mapping

Brand Strategy

Ecosystem Strategy

Communication & Content Planning

‘Big Idea’ Campaign Development

Service Design Strategy

 
Brand Immersion & Ecosystem Measurement

We use stakeholder interviews and immersive business planning to gain an in-depth view of the brand from the inside out, emerging with a firm grasp of the company’s unique value-creating characteristics. From, this we develop a data-informed, diagnostic ecosystem model to help measure the brand’s current and potential in-market performance across all channels.

 

Competitive Mapping

We thoroughly review the competitive landscape to indicate where market opportunities exist within the brand’s given business sector.

 

 
Our Approach


We help brands earn the right to be called a favorite brand by focusing on five types of behaviors.

 

Presence

A favorite brand is present, participative, utilizing each relevant channel to engage consumers with the brand and its purpose.

 

Utility

A favorite brands become invaluable by being purposeful, helpful and easily usable.

 

 
Our Process

INSIGHTS IDENTIFYING HIGHEST VALUE CHALLENGE

Every one of our strategic engagements starts with a review of known challenges and an assessment of which outcomes will define success. The goal of this phase is to create alignment between stakeholders and clarify the central problem to be solved.

Consumer Insights

We field primary quantitative and qualitative research to supplement gaps in knowledge and give us a clear view of our audience’s thoughts, feelings and behaviors. This holistic understanding of what our consumers say and how they act shapes the core insight that will fuel breakthrough creative work.

 Honesty

A favorite brand is good citizen and transparent in its marketing; its behaviors are consistent with its values.

 

Action

A favorite brand acts continuously to be a service to its customers and its cause.

Play

A favorite brand delights and encourages explorationVia storytelling and surprise; it delivers positive return on attention.